6/14/2023 0 Comments Digital activations ideas![]() ![]() “By focusing on some fewer influencers only, activation can become more efficient and higher returns can be expected.” Ĭustomer data is a significant source of information for planning marketing activation. Activation based on direct-response marketing will focus on generating immediate sales transactions.īefore executing its marketing activities, a firm will benefit from identifying which customer groups to target.Brand activation, sometimes called brand engagement which focuses on building a longer term emotional connection between the brand and the customer.The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.ĭepending on the business objective, two types of marketing activation can be used as part of a marketing strategy. ![]() Marketing activation is the execution of the marketing mix as part of the marketing process. ![]()
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